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Kolkata : Keeping the Bengali New Year in mind, Mani Square mall of Kolkata launched the ‘Baisakhi Blast 2011’ festival to mark the important day in the lives of Bengalis.

The ‘Retail Food Hangama’ aims at providing the visitors a whole new experience of shopping and entertainment.

Some of the special offers that will be offered to the consumers include the ‘Magic of 41’ where people will be able to buy Food Court items at a cheaper rate of Rs. 41.

Speciality restaurants too cut prices for the celebrations. Premium eatery Mio Amore is offering a flat 15 percent discount, Machaan and Rajdhani are offering a discount of Rs 25 and Rs 41 per head respectively during this period.

Besides the exciting shopping discounts, the visitors will also get entertained by special performances by folk performers from Rajasthan and live performances by Bengali bands.

The presence of magicians, jugglers, inflated characters and street magicians inside the mall for entertaining the guests is only set to up the excitement.

Moreover, there would also be body painters during Indian Premier League (IPL) match days of the Kolkata Knight Riders to paint fans in the team’s colours.

The Bengali New Year, also known as ‘Poila Baisakh’, will be celebrated on Apr 15.

The event, which started on Thursday, will continue till Apr 23.

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